Joseph Ney

• janet reingold
• kevin miller
• joseph ney
• jack benson
• doug gardner
• lynn sullivan
• glenn heitz
• barbara wells
• amy buckley
• valerie marrapodi
• lynette morsell
• michael akin
• lindsey tharp
• hillery tsumba

Joseph Ney

Principal and Creative Director

Joseph Ney is a rare blend: a creative, artistic talent with formal business training and an extensive background in strategic marketing and communication. At Reingold, he combines award-winning design concepts and Madison Avenue advertising expertise, ensuring that every communication reinforces fundamental communications strategy, connects with priority targets, and accomplishes concrete objectives.

Joseph leads Reingold's team of graphic designers, artists, and Web-based design specialists in the development of advertising concepts and campaigns, branding and identity efforts, multimedia presentations, and print collateral. He also assists in video shoots, providing art direction and technical counsel. He has led the identity development and rebranding efforts of many clients including Operation Smile, crafting its strategic vision for donors, media, and medical volunteers while developing the organization's cause-related marketing campaigns and recreating its communications image. He also led Reingold's creative development for the U.S. Department of Housing and Urban Development, U.S. Department of Health and Human Services, Fairfax County Foster Care & Adoption, InfoPOEMs Technologies, The Nature Conservancy, DuPont Fabros Development, the Public Defender Service for the District of Columbia, and the D.C. Department of Mental Health.

Among his outstanding accomplishments, Joseph spearheaded Reingold's communications plan for the Chesapeake Bay Gateways Network, which received a MarCom Creative Award—part of the Communicator Awards, one of the largest, oldest, and most respected competitions in the communications field. Using segmentation and targeted messaging to reach four distinct audiences, he created an integrated and multifaceted communications strategy to educate the public and promote the Bay's amenities—while achieving stakeholder buy-in that was crucial to the ultimate success of the communications planning.

Joseph also leads Reingold's work in branding and recruitment for the National Health Service Corps to attract primary care physicians to underserved urban and rural communities. Under his direction, Reingold developed a new identity for the Corps, crafted unique and compelling advertising and collateral, and built an ambassador program that enlisted more than 1,000 clinicians and community leaders to spread the word. For the American Society of Plastic Surgeons, Joseph led the creation and launch of the ASPS Member Surgeon brand, including a comprehensive campaign to educate the public and promote the brand.

Before joining Reingold, Joseph worked for industry powerhouse Foote Cone Belding in New York, then the largest advertising agency in the United States. He has studied at two of the finest commercial art schools in the country, the Creative Circus and Portfolio Center, both of Atlanta. He earned an MBA from the University of Virginia's Darden Graduate School of Business with a concentration in marketing and communication, and a bachelor's degree from Johns Hopkins University, with coursework at the Sorbonne, University of Paris. He also has formal artistic training at Atelier Lucio Loubet in Paris and in the studios of Ned Bittinger in Washington, D.C.