Joseph Ney
Principal and Creative Director
Joseph Ney is a rare
blend: a creative, artistic talent with formal business training and an
extensive background in strategic marketing and communication. At
Reingold, he combines award-winning design concepts and Madison Avenue
advertising expertise, ensuring that every communication reinforces
fundamental communications strategy, connects with priority targets,
and accomplishes concrete objectives.
Joseph leads Reingold's
team of graphic designers, artists, and Web-based design specialists in
the development of advertising concepts and campaigns, branding and
identity efforts, multimedia presentations, and print collateral. He
also assists in video shoots, providing art direction and technical
counsel. He has led the identity development and rebranding efforts of
many clients including Operation Smile, crafting its strategic vision
for donors, media, and medical volunteers while developing the
organization's cause-related marketing campaigns and recreating its
communications image. He also led Reingold's creative development for
the U.S. Department of Housing and Urban Development, U.S. Department
of Health and Human Services, Fairfax County Foster Care &
Adoption, InfoPOEMs Technologies, The Nature Conservancy, DuPont Fabros
Development, the Public Defender Service for the District of Columbia,
and the D.C. Department of Mental Health.
Among his outstanding
accomplishments, Joseph spearheaded Reingold's communications plan for
the Chesapeake Bay Gateways Network, which received a MarCom Creative
Award—part of the Communicator Awards, one of the largest, oldest, and
most respected competitions in the communications field. Using
segmentation and targeted messaging to reach four distinct audiences,
he created an integrated and multifaceted communications strategy to
educate the public and promote the Bay's amenities—while achieving
stakeholder buy-in that was crucial to the ultimate success of the
communications planning.
Joseph also leads Reingold's work in
branding and recruitment for the National Health Service Corps to
attract primary care physicians to underserved urban and rural
communities. Under his direction, Reingold developed a new identity for
the Corps, crafted unique and compelling advertising and collateral,
and built an ambassador program that enlisted more than 1,000
clinicians and community leaders to spread the word. For the American
Society of Plastic Surgeons, Joseph led the creation and launch of the
ASPS Member Surgeon brand, including a comprehensive campaign to
educate the public and promote the brand.
Before joining
Reingold, Joseph worked for industry powerhouse Foote Cone Belding in
New York, then the largest advertising agency in the United States. He
has studied at two of the finest commercial art schools in the country,
the Creative Circus and Portfolio Center, both of Atlanta. He earned an
MBA from the University of Virginia's Darden Graduate School of
Business with a concentration in marketing and communication, and a
bachelor's degree from Johns Hopkins University, with coursework at the
Sorbonne, University of Paris. He also has formal artistic training at
Atelier Lucio Loubet in Paris and in the studios of Ned Bittinger in
Washington, D.C.