Joseph Ney

• kevin miller
• joseph ney
• jack benson
• amy buckley
• doug gardner
• lynn sullivan
• glenn heitz
• barbara wells
• valerie marrapodi
• lynette morsell
• michael akin
• lindsey tharp
• hillery tsumba
• janet reingold

Joseph Ney

Principal and Creative Director

Joseph Ney applies his Madison Avenue expertise and award-winning design talent to provide dynamic creative development and oversight at Reingold. As an agency principal, he has helped Reingold triple in size over the last six years. He is an expert in graphic design who makes sure that each communication reinforces fundamental communications strategy, connects with priority targets, is culturally appropriate, and accomplishes concrete objectives. He is also an expert at developing brand identities and consistently reinforcing brand messages. He is a unique blend: a creative, artistic spirit with formal business training and an extensive background in strategic health communications and outreach.

Mr. Ney is currently leading Reingold's work with the U.S. Department of Veterans Affairs (VA) in transforming VA's health management platform. He is providing strategic communications and change management support for the Health Informatics Initiative, shaping the vision of an integrated electronic health record and communicating the benefits of a forward-looking, Veteran-focused, an patient-centered system of care for providers, developers, and Veterans.

Joseph leads Reingold's team of graphic designers, artists, and Web-based design specialists in the development of advertising concepts and campaigns, branding and identity efforts, multimedia presentations, and print collateral. He also assists in video shoots, providing art direction and technical counsel. He has led the identity development and rebranding efforts of many clients including the U.S. Department of Veteran Affairs' Veterans Crisis Line and Make the Connection campaigns. He also leads Reingold's creative development for the Military Health System, the U.S. Department of Housing and Urban Development, the U.S. Department of Health and Human Services, American College of Cardiology, the American Association of Community Colleges, GreatSchools, and many others. For the American Society of Plastic Surgeons, Joseph led the creation and launch of the ASPS Member Surgeon brand, including a comprehensive campaign to educate the public and promote understanding of qualifications and safety. Other current and past clients include the American Society for Gastrointestinal Endoscopy, Federal Deposit Insurance Corporation, the National Park Service, U.S. Environmental Protection Agency, and ePals, Inc.

Joseph and his team of designers at Reingold have won dozens of national and regional awards for their creativity and their results, including the Mercury, Communicator, American Graphic Design, Blue Pencil, American Marketing Association, Silver Inkwell, Summit, Davey, Gold Circle, and many others.

Before joining Reingold, Joseph worked for industry powerhouse Foote Cone Belding in New York, then the largest advertising agency in the United States. He has studied at two of the finest commercial art schools in the country, the Creative Circus and Portfolio Center, both of Atlanta. He earned an MBA from the University of Virginia's Darden Graduate School of Business with a concentration in marketing and communication, as well as a bachelor's degree from Johns Hopkins University, with coursework at the Sorbonne, University of Paris. He also has formal artistic training at Atelier Lucio Loubet in Paris and in the studios of Ned Bittinger in Washington, D.C.