Lynn Sullivan
Vice President and Video Production Director
From
healthcare to energy policy, Lynn Sullivan knows how to distill complex
issues into engaging, compelling video, radio, and new media messages.
Her products link broad concepts to human experience, taking policy to
a personal level that brings the message home.
Lynn draws on
more than 20 years' experience managing marketing and communication
campaigns, using research to inform creative television, radio, and
print messaging. She offers Reingold's clients strategic counseling,
production services, and tactical guidance for marketing tools from
broadcast to broadband.
Most recently, Lynn led Reingold's
work to brand and position the American College of Allergy, Asthma and
Immunology-simultaneously raising awareness and understanding of
allergic diseases and showcasing the benefits of treatment by a
qualified allergist-immunologist. She built the campaign on market
research to determine the trigger points that motivate patients to seek
care and from whom or with what. She oversaw the development of a
distinctive, evocative ACAAI logo with messaging and images that
resonate with target audiences, and then executed a full-blown
multimedia communications campaign including advertising, online
outreach, media relations, and partner and member mobilization.
Lynn also has made key contributions to Reingold's work with the
American Society of Plastic Surgeons, producing and distributing
satellite media tours, electronic press kits, video and audio news
releases, patient education videos, and a big screen convention video
wall. And she has managed the production of a variety of recruiting,
educational, and advertising videos and toolkits for clients including
the Corporation for National and Community Service, the U.S.
Administration on Aging, and the U.S. Army Combat Readiness Center.
Before joining Reingold, Lynn started and directed the Washington
branch of DWJ Television. She has earned industry recognition from the
Communicator Awards, the Bronze Anvil Awards, International Film &
Television Festival Awards, Healthcare Advertising Award, and Telly
Awards. She has taught the Public Relations Society of America's New
York University Broadcasting Seminar, been a featured speaker at Duke
University's public policy institute, and organized and hosted seminars
on broadcast public relations in Washington, Pittsburgh, and Cleveland.
She is a member of the American Marketing Association, Public Relations
Society of America, and Women in Film and Video.
Lynn graduated from Duke University cum laude with a dual major in English and political science.