Lynn Sullivan

Vice President & Video Production Director

Lynn Sullivan

Vice President and Video Production Director

From healthcare to energy policy, Lynn Sullivan knows how to distill complex issues into engaging, compelling video, radio, and new media messages. Her products link broad concepts to human experience, taking policy to a personal level that brings the message home.

Lynn draws on more than 20 years' experience managing marketing and communication campaigns, using research to inform creative television, radio, and print messaging. She offers Reingold's clients strategic counseling, production services, and tactical guidance for marketing tools from broadcast to broadband.

Most recently, Lynn led Reingold's work to brand and position the American College of Allergy, Asthma and Immunology-simultaneously raising awareness and understanding of allergic diseases and showcasing the benefits of treatment by a qualified allergist-immunologist. She built the campaign on market research to determine the trigger points that motivate patients to seek care and from whom or with what. She oversaw the development of a distinctive, evocative ACAAI logo with messaging and images that resonate with target audiences, and then executed a full-blown multimedia communications campaign including advertising, online outreach, media relations, and partner and member mobilization.

Lynn also has made key contributions to Reingold's work with the American Society of Plastic Surgeons, producing and distributing satellite media tours, electronic press kits, video and audio news releases, patient education videos, and a big screen convention video wall. And she has managed the production of a variety of recruiting, educational, and advertising videos and toolkits for clients including the Corporation for National and Community Service, the U.S. Administration on Aging, and the U.S. Army Combat Readiness Center.

Before joining Reingold, Lynn started and directed the Washington branch of DWJ Television. She has earned industry recognition from the Communicator Awards, the Bronze Anvil Awards, International Film & Television Festival Awards, Healthcare Advertising Award, and Telly Awards. She has taught the Public Relations Society of America's New York University Broadcasting Seminar, been a featured speaker at Duke University's public policy institute, and organized and hosted seminars on broadcast public relations in Washington, Pittsburgh, and Cleveland. She is a member of the American Marketing Association, Public Relations Society of America, and Women in Film and Video.

Lynn graduated from Duke University cum laude with a dual major in English and political science.