here's what we've done

• healthcare
• education
• environment
• workforce development

American Orthopaedic Society for Sports Medicine

Client
The American Orthopaedic Society for Sports Medicine (AOSSM) is a leading authority on preventing and treating sports injuries. Its membership includes top orthopaedic sports medicine professionals who treat all athletes-from amateur to elite.

Challenge
Reingold's market research on behalf of AOSSM underscored the value of media relations for disseminating key messages and elevating the role of AOSSM leaders and spokespersons as the go-to source of information on sports safety and injury prevention. To succeed, our media relations strategy demanded thoroughly preparing those who speak on AOSSM's behalf.

Enter Reingold
Reingold worked with AOSSM to create a dynamic, engaging PowerPoint presentation for use in media training webinars, led by our media relations experts, for AOSSM members and selected spokespersons. The training sessions provide in-depth information on interview basics, AOSSM message points, effective message delivery, and proven tips for success in building and maintaining media contacts.

Results
Reingold trained about 20 AOSSM members and transformed our training PowerPoint into an online webinar for all members to view at their convenience. Now AOSSM members are equipped with the tools to continually refresh their media skills and can speak with one voice on messages that are vital to the association and all sports enthusiasts.