Youth Sports Safety Campaign Makes a Splash

Thanks to strategic outreach and a compelling package, a new Reingold video public service announcement is raising awareness nationwide for the STOP Sports Injuries Campaign. In just 16 weeks, the PSA aired 7,724 times on 174 stations, producing more than 138 million audience impressions and achieving an equivalent advertising dollar value of well over $1 million. The American Orthopaedic Society for Sports Medicine campaign aims to rein in a widening epidemic in injuries among youth athletes.

"The STOP Sports Injuries PSAs highlight the pressure kids feel to perform and to stay in the game—even through pain and injuries," said Lynn Sullivan, a Reingold vice president who directs PSA production and marketing. "This powerful STOP Sports Injuries messaging resonates with parents, coaches, and athletes." The PSAs encourage everyone involved in youth sports to visit the STOP Sports Injuries website and take the pledge for sports safety.