Client
The U.S. Department of the Treasury is one of the oldest and most respected federal agencies, employing more than 100,000 marketing specialists, criminal investigators, IT specialists, engineers, program analysts, and other professionals as well as accountants, auditors, and financial analysts.

Challenge
Many of Treasury's offices and bureaus conduct their own employee recruiting, resulting in lost opportunities for sharing resources and prospects while diluting the department's overarching identity.

Enter Reingold
Reingold helped develop a comprehensive, department-wide marketing and recruitment strategy to help Treasury win the "war for talent." We aimed to create a unifying brand, achieve economies of scale in outreach and marketing, and equip the entire department to capitalize on a surge in public interest and enthusiasm for Treasury's mission and programs. Reingold met with key leaders of Treasury bureaus to learn directly from them about the department's marketing and recruitment efforts and determine what has worked well and what has not; which audiences are most critical; and which assets should be brought to the process. Then we conducted a communications audit and analysis of the department's recruitment materials—and compared them to the best practices used by its primary competitors. We also surveyed the bureau and office leadership, current employees, and job applicants to gather input on recruiting needs and processes—and help secure their buy-in for our recommendations.

Results
Working with Treasury, we developed committees at the leadership, human resources, management, and recruiter levels within each bureau to take ownership of implementing our practical, comprehensive, coordinated roadmap for reaching each of the department's target audiences and the public.