Montgomery County Volunteer Center
Client
The Montgomery County Volunteer Center mobilizes people and resources to deliver creative solutions to community problems, matching people and resources to volunteer activities that enable them to have the greatest positive impact.
Challenge
The volunteer center had three goals: to increase the number and types of volunteers they recruit; heighten its brand awareness; and establish the center as the go-to source for volunteer opportunities.
Enter Reingold
Reingold developed a targeted media and community relations outreach program focused on reaching three distinct audiences—the business sector, the local media, and the various populations within the general public—through a variety of outreach strategies. We designed and placed print advertisements, wrote timely letters to the editor highlighting the center's work, and distributed press releases and three recruitment PSAs for television. We also created a fresh new logo and distinctive color palette, featured in recruitment brochures with clear, compelling information about the need for volunteers, the benefits of volunteering, and the easy steps to getting involved through the center. We created one-page program descriptions and quick facts as well. Finally, we condensed a cumbersome binder full of information on corporate volunteer programs into a user-friendly, engaging handbook—including success stories and quotes from area companies—that conveys the center's value in matching businesses to the most appropriate and satisfying volunteer opportunities.
Results
Reingold's multipronged strategy and array of materials gave the volunteer center all the right tools for raising its public profile and reaching out to a broad-based volunteer community.