Attracting media attention takes more than a press release. Where's the news in your views? Maybe buried deep in an overlooked corner of your work. Grabbing attention requires an organized, proactive media campaign to get information to print, television, and radio reporters who cover you. Keeping the attention you win requires sophisticated, intelligent relationship building. Our Practice: Reingold will help you: Find the "news hook," and build the story Target and build relationships with the right media Produce press kits and outreach materials Organize successful media events, and Equip your leaders to talk comfortably and well to press and public. And, Reingold will make sure you’re always ready to address your employees, your stakeholders, and the media, accurately and with authority. We keep you prepared for the unexpected—moments of crisis and opportunity.