Challenge: Before our strategic marketing and outreach campaign, O*NET, the online occupational information network, lacked sufficient exposure, stakeholder buy-in, and identity.   Objective: Coordinate a national outreach campaign and build support for O*NET; establish and build O*NET as a brand.   Target Audiences: Employers Human Resource Professionals Workforce Development Professionals Job Seekers   Strategy: Reingold designed O*NET’s new image and identity for the National Association of State Workforce Agencies, setting the stage for increased exposure, support, and stakeholder buy-in. As part of this branding strategy, Reingold refreshed the logo; crafted the tag line, "Beyond Information. Intelligence." created customized packages, brochures, executive briefs, and speakers kits; crafted communications strategies built upon savvy market research; and targeted the campaign to decision-makers and users.   Results: O*NET is a valued source of information for today’s companies, workforce development professionals, and job seekers. O*NET is becoming a nationally recognized brand, with buy-in from target audiences. Partners and vendors are using O*NET to enhance their own HR products and services. O*NET has received endorsements from 227 major associations.