Challenge: Develop a co-marketing effort between Sephora, a world leader in cosmetic retailing, and Operation Smile, an international nonprofit providing free reconstructive surgery to children with facial deformities.   Objective: Heightened awareness for Operation Smile; Unrestricted general funding for Operation Smile   Target Audiences: Working women Socially responsible consumers   Strategy: In collaboration with Sephora’s marketing team, Reingold Management developed a strategy to leverage each of the brands, combining Sephora’s name, extensive retail reach, and strong ties to the fashion media with Operation Smile’s reputation as a leading humanitarian organization and tremendous popular appeal. The entire campaign centered on the universal beauty that Operation Smile restores. The end result: the universally appealing Operation Smile Lip Baume.   Results: The program was launched with an online Celebrity Kiss Auction featuring actual kiss imprints from celebrities Charlize Theron, Gwyneth Paltrow, Jennifer Lopez and others. Operation Smile Lip Baume hit Sephora stores nationwide on Valentine’s Day, 2001. We secured a premium display location for the co-marketed brand, and it became an instant success: the top-selling SKU in Sephora stores over the next six months. The program continues to provide tremendous exposure for Operation Smile. And we’ve made a real contribution to the bottom line—to date the lip baume has generated over $400,000 for the nonprofit.