The American Society of Plastic Surgeons (ASPS) engaged Reingold to create a public education campaign that dispels persistent myths about plastic surgery and emphasizes the importance of physician training and qualifications.

We created messaging, materials, and advertising—and helped recruit and equip more than 1,500 ASPS member ambassadors—to establish the ASPS Member Surgeon brand as the gold standard of quality.

In our patient information cards, beautiful imagery provides a backdrop for hard-hitting facts about the exceptional qualifications of ASPS members.

We brought the reconstructive side of plastic surgery to life in ads that share the inspiring stories of real patients who have benefited from a plastic surgeon’s care.

Patients view our educational videos on how to ensure safe plastic surgery while they wait in the reception rooms of ASPS member surgeons.

Reingold created P.S. Magazine, a novel and unprecedented venue for ASPS members to speak directly to their target audiences through profiles of real patients, interviews with member surgeons, features on reconstructive and cosmetic plastic surgery procedures, and more.

Our ads use memorable and eye-catching images to convey messages that resonate with people who care about safe plastic surgery.

We equipped ambassadors with creatively packaged educational tools and media-ready materials to help them differentiate ASPS members among their own contacts and audiences.

Because 90 percent of the target population first searches online for health-related information, we created ads for trusted websites such as WebMD—and wrote educational articles for placement on the site too.