here's what we've done

• graphic design
• broadcast media
• multimedia
• advertising
• promotions & exhibits

Beauty for Life

Client
The American Society for Aesthetic Plastic Surgery (ASAPS) and the American Society of Plastic Surgeons (ASPS) represent board-certified plastic surgeons who provide the highest standard of care for patients who choose cosmetic surgery procedures.

Challenge
In response to increasing numbers of nonplastic surgeons entering the field of cosmetic medicine, ASAPS and ASPS joined forces and asked Reingold to develop research-based strategies and tools to educate patients about safe plastic surgery and help plastic surgeons maintain their market share.

Enter Reingold
Based on the results of our surveys and interviews with both plastic surgeons and prospective patients, Reingold created an attractive patient guide, Beauty for Life, that vividly illustrates the aging process and descibes the most popular cosmetic surgery procedures from the teen years through the 60s and beyond. It explains what procedures can and cannot deliver, the associated risks, how to select the right course of action depending on the patient's age and individual needs and wishes, and what to expect as reasonable outcomes. Then, to introduce this guide to an entirely new audience of Internet users, Reingold developed an interactive version on a Beauty for Life website that cultivates a loyal community of visitors interested in plastic surgery and gives them reasons to keep coming back.

Results
The website speaks for itself: BeautyforLife.com