Boar's Head Inn
Client
The Boar's Head is a historic inn and top-rated tennis resort with a AAA Four Diamond Award-winning restaurant, located in the scenic Piedmont region in Charlottesville, Virginia.
Challenge
The Boar's Head had built a reputation as a premier Charlottesville resort, attracting tourists and leisure travelers seeking great service, food, and recreational amenities. Yet the inn became a victim of its own success as a quaint, historic retreat, limiting its ability to attract a larger market for meetings and events. The opening of The Boar's Head's $10 million, state-of-the-art meeting pavilion presented a golden opportunity to re-brand and position the inn as an ideal venue for large business and social events.
Enter Reingold
Reingold began with extensive research, interviewing key target audiences (including individual vacationers, meeting and conference planners, and people in search of wedding venues), evaluating the messaging and positioning of 13 of The Boar's Head's primary competitors, and assessing a selection of the inn's print and online materials. Based on our findings, we created a fresh, sophisticated brand that conveys quality and elegance, and infused a host of new collateral materials with this modern look and feel. Every piece was tailored to its target audience, from wedding brochures to group sales portfolios. Now The Boar's Head marketing team has a polished and comprehensive family of materials on its wide array of amenities, including a golf course, sports club, and full-service spa.
Results
As a result of an open house event for the new pavilion featuring our collateral materials, The Boar's Head was able to secure $48,000 new business meeting contracts and had over $100,000 in contracts pending.