here's what we've done

• website design
• search engine optimization
• internet marketing

Virginia Community College System

Client
The Virginia Community College System (VCCS) is the largest provider of higher education services in the state, comprising 23 community colleges located on 40 campuses across the Commonwealth of Virginia.

Challenge
Virginia's community colleges educate 63 percent of all in-state undergraduates enrolled in a public higher education institution. Yet VCCS needed a new identity and website to become "top of mind" among state residents as a first choice option for those considering to pursue a degree, certification program, or career training.

Enter Reingold
VCCS enlisted Reingold to redesign its website as a primary tool to reach out to potential students and raise its profile among the business and workforce communities. After conducting research, we developed appropriate themes, slogans, and messages for the colleges' diverse market segments. We used these themes and a unified identity in redesigning the systemwide website, featuring the tagline "myfuture.vccs.edu" to reflect the consistent message across all 23 VCCS colleges. Then we organized and streamlined the VCCS website content for use within a new, simplified architecture.

Results
With a fresh, up-to-date identity and clear presentation of the VCCS value, qualities, and programs, the new website helped VCCS overcome negative stereotypes of community colleges and position the entire system as an educational market leader and an economic development engine. And VCCS audiences have responded to the website's helpful features: from May 2007 to May 2008, the number of hits on the website increased by 32 percent, while page views jumped 86 percent.