Issue: Emerging economic recovery in our nation’s capital. Businesses returning and skilled workers in short supply. Still, public assistance costs are rising: families on welfare—no jobs, no skills, no hope. Client Approach: Project Empowerment, a successful creation of Washington D.C.’s Department of Employment Services, helps welfare recipients gain the knowledge and skills needed to find and keep jobs. More than match workers with jobs, Project Empowerment provides educational support and access to social services such as childcare and transportation. This model program trains individuals to be successful job seekers and committed, skilled professionals. Enter Reingold: Project Empowerment officials knew they had a winning program. But they needed to expand the project’s visibility, recruit employers, and improve knowledge of the program within the business community. Reingold strengthened the program’s identity, look, and style—then crafted a cohesive set of targeted information products: brochures, fact sheets, print ads, and Project Empowerment’s first annual report. We produced an orientation video and a series of TV spots telecast as a public service by Washington’s leading broadcasters. Solution: More than 2,100 participants have joined Project Empowerment; half are now GED candidates. Eighty-one percent in subsidized employment have transitioned into the competitive economy—90 percent with the same employer. We have 65 business employer partners, and a near perfect retention rate, saving District taxpayers more than $2.5 million.