Situation: Picture this. Crowds congregating, parents weary from travel, anxiously waiting—they’ve brought their children for surgery. The children are shy. Outcast and ostracized. Some have cleft palates or disfiguring tumors, and each has lived with pain, shame, and embarrassment. Now they dare to hope for what most of us take for granted—the chance to look normal, to live a normal life. The chance to smile. Client Approach: Over and over, this is the scene in Russia or Romania, Panama or the Philippines, China or Columbia, Venezuela or Vietnam. To meet this global challenge, Operation Smile is building a sustainable network of volunteers and partner organizations to serve children, improve healthcare in developing countries, bridge gaps in medical education, create landmark alliances, and instill humanitarian values. Operation Smile’s medical missions are the turning point. Enter Reingold: To harness and sustain the organization’s energy, growth, and velocity, we spearheaded comprehensive strategic planning, created a new mission statement, refurbished their visual identity, built public-private partnerships, and developed communications materials that define the future. Now, Operation Smile is a global partnership among business and civic leaders, policymakers, philanthropists, physicians, health ministers, humanitarians, academics, researchers, and smiling children around the world. Solution: Today, Operation Smile volunteers serve 8,000+ kids a year, and carry advanced medical education to more than 21 countries. In just one, 18-country, 63-day world tour, 5,300 surgeries changed three times as many lives. Winner of the first $1 million Hilton Humanitarian Prize, Operation Smile is the recipient of countless awards from Presidents and prestigious organizations worldwide. Together, we have redefined the organization’s future, and the futures of the children they serve.