We’re on a mission. Yours.
Reingold was founded in 1985 to advance causes that matter, helping organizations that do good do well. We’ve worked with hundreds of nonprofits to deliver meaningful results and measurable social impact.
We develop and implement issue advocacy campaigns to amplify our clients’ voices in Washington and state capitals; member mobilization campaigns to increase participation in organizations’ programs; and national public awareness campaigns to educate consumers and patients.
Our clients include leading membership organizations representing physicians; trade associations in the health care, financial services, and real estate industries; and nonprofits working on issues in health care, education, and the veteran and military community.
Effective advocacy demands both razor-sharp communications and a shrewd government relations strategy. Yet, too often, communications and government relations teams don’t work well together. Reingold can bridge that gap to increase impact. We specialize in:
Recruiting Advocates: In less than four months, Reingold recruited 39,349 new advocates — among underrepresented demographic groups in key states and congressional districts — for the American Cancer Society Cancer Action Network.
Mobilizing Supporters: Reingold worked with a major medical association to generate more than 100,000 public comments in the Federal Register favoring our client’s position on a regulatory issue.
Framing and Messaging: Reingold developed messaging, adopted by the American Society of Anesthesiologists in 2013, that fundamentally changed the debate on anesthesia care, helping to prevent adverse state and federal policy changes.
Strategic Planning: Reingold has developed sophisticated communications plans that integrate tactics to deliver seamless implementation and maximum impact for dozens of organizations, including the National Apartment Association Education Institute and the American College of Allergy, Asthma and Immunology.
With 24/7 access to a wealth of information sources, association members are no longer a captive audience. Professional societies need to compete for attention to boost their membership, increase sales, and motivate their stakeholders to attend meetings and sign up for advocacy campaigns.
Reingold helps associations speak to the distinct needs of members and nonmembers, create user-tailored website experiences, and strategically use email to heighten interest and spur response. Our strategies integrate:
Digital Marketing: For the National Apartment Association Education Institute, our social media, keyword search ads, and Facebook remarketing ads generated a 62 percent increase in sales without incurring any additional costs.
Social Media: Reingold’s social media strategy and multimedia content for the American Society of Anesthesiologists’ events and educational products have generated increased annual meeting attendance, 45,000 website visits, and more than 5,000 sales inquiries.
Research-Based Messaging: Based on in-depth research on members’ needs and interests, Reingold repositioned the member offerings of the American College of Allergy, Asthma and Immunology, achieving a 457 percent increase in revenues from education product sales.
Event Marketing: Reingold’s marketing elevated the American Association for the Study of Liver Diseases brand among both members and nonmembers in the field, promoted the association’s education and other revenue-generating programs, and increased engagement at the annual Liver Meeting conference.
New tools and technologies offer an unprecedented opportunity to target, reach, and engage audiences. Yet many organizations aren’t aware of these tools, using expensive, blunt instruments such as trying to earn media coverage to educate the public. Reingold can show you a better way.
We start by defining specific objectives: Who are you appealing to? What do you want them to think and do? Then we use proven, tested methods to move your audiences from awareness to buy-in and action. And we continuously track their response to fine-tune every tactic, including:
Website Optimization: Reingold’s innovative search engine optimization helped the American College of Allergy, Asthma and Immunology increase its website traffic from 300,000 to 8 million visits per year and spur 200,000 annual uses of the site’s “Find an Allergist” tool.
Audience Targeting: Reingold is the lead digital agency for the 2020 Census, using the Census Bureau team’s predictive modeling to find and engage hard-to-reach populations and drive online census response.
Digital Marketing: Reingold helped the National Apartment Association Education Institute develop the RPM Careers campaign to promote the benefits of working in residential property management, persuading 100,000 website visitors to use its job search tool.
Social Media Outreach: Reingold attracted more than 3 million Facebook followers for a federal agency initiative to overcome mental health stigma, generating almost 59 million post engagements and more than 9 billion impressions in less than seven years.
Research-Based Messaging: Reingold defined key elements of the USO’s story for advertising, online multimedia content, and marketing and communications collateral. In one year, our efforts achieved a 15 percent increase in traffic to USO.org, garnered 3.5 million social media engagements, and collected more than 2 million messages of support for service members.