Reingold built Operations.NFL.com to bring pro football's behind-the-scenes stories to light. The site features highly interactive design and vibrant content that give fans and reporters a window on the work of Football Operations. Now the experience continues on social media.
They are the unseen stars of the NFL: hundreds of people who develop the rules, manage the games, and shape the fan experience. In 2014, the NFL came to Reingold with a challenge: Make Football Operations as exciting as the game itself.
Operations.NFL.com marries cutting-edge design with content that not only informs but also entertains. The site reveals the nuts and bolts of Football Operations through stories told in stunning images and video, while innovative vertical navigation creates an interactive experience. Through social media, Reingold is helping NFL further engage audiences with real-time news and updates.
Let's get to work.