Armstrong Ceilings offers hundreds of products, each appealing to distinct consumer groups. Reingold used Adobe Target to personalize each user's visit to ArmstrongCeilings.com, showcasing products in contextually relevant ways that build brand awareness and loyalty.
Since Armstrong Ceilings offers its products only through distributors, the company needs to quickly build a relationship with prospective customers online — as if they were on the showroom floor. Website users leave digital clues about their interests with each visit, and Armstrong needed to put that data to work to create a customized user experience.
Reingold implemented Adobe Target to replicate in-person customer service online. As users browse the website, we can attribute their interests to different product types and enrich their personal profiles. That enables Adobe's Experience Fragments to resurface products at relevant times in the customer journey, delivering helpful suggestions when they matter the most.
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