Aug 28, 2019
Posted by Tory Williams
Health systems everywhere are hoping their virtual health investments will save them time and money while expanding their competitive offerings. But they’re finding that without a change management strategy, it’s still business as usual.
Few debate the potential of virtual health technology to transform the health care industry. But that transformation isn’t happening as rapidly as expected. The American Hospital Association (AHA) broke it down in a recent report, identifying eight key barriers to virtual health expansion, including these:
The report goes into greater detail. But put simply, change is hard. And without organizational commitment, top-down mandates fall flat.
At Reingold, we not only create marketing programs directed at health care consumers, but we also focus on the entire continuum of care — supporting health care providers, administrators, and marketers in transforming health care.
We’ve worked with the Veterans Health Administration (VHA), the largest integrated health network in the nation, for nearly a decade. We also work with dozens of professional societies representing physicians and clinicians and with an internationally renowned research hospital.
We know from experience that transformation requires more than just head nodding; it takes stakeholder buy-in and engagement throughout the process. By finding ways to acknowledge and address role-specific barriers to adoption of virtual health technology, you can go beyond just readying stakeholders for change — you can enlist them as advocates.
One of the goals of our work with VHA is to help drive adoption of virtual health technology across the network. We develop technology and facility-specific change management strategies and work with VHA to map and articulate the vision for change in ways that are relevant to stakeholders. Here are a few examples of how we implement these strategies:
There’s no one-size-fits-all approach for managing change, especially in health care. It takes a thoughtful strategy that considers your employees, processes, and culture. This is why health care transformation isn’t going to take place at the industry level. Individual health systems that are committed to virtual health technology and shape their own transformation are ultimately going to end up on top in the competitive marketplace.
Reingold’s team includes leading experts in virtual health transformation and provider engagement. To learn more and speak to one of our virtual health experts, email email@example.com.