At Reingold, we see engagement as a two-way dialogue between our clients and their constituents. We go a step further by demonstrating the impact those conversations have in mobilizing individuals and communities to take action. Whether we’re spurring Veterans to access life-saving resources on a website we designed or compelling policymakers to attend events that could influence education reform, audience engagement is the culmination of our work in educating the public and effecting change.
Reingold develops media relations strategies and identifies opportunities for our clients to tell their story in high-profile print, broadcast, trade, and online outlets. Our team of media experts understands the rapidly evolving news landscape, how to navigate it, and what it takes to deliver our clients’ messages at the right time through the right channels.
By creating storylines that capture the interest of journalists and their audiences, we assist our clients in conveying key messages and talking points that capture the organization’s value and point of view.
We manage all the details of implementing a media relations strategy. We pitch news releases and op-eds, organize press conferences and satellite media tours, and provide on-site media support at launch events and trade shows. In addition, we produce video and b-roll, design infographics and reports, and develop website landing pages where reporters can easily download news releases and media toolkits.
Our media trainers work with both individuals and groups to provide spokesperson training and on-camera experience, while teaching them to effectively deliver their organization’s messages with confidence.
And when a crisis situation or sensitive issue threatens an organization’s reputation or credibility, Reingold’s crisis communications team rapidly assesses the situation, monitors the news cycle, and develops a strategic response to minimize — or capitalize on — the impact.
Though events can be one of the most impactful ways to reach an audience, they can also be the most stressful. At Reingold, our in-house event coordinators handle meetings and conferences with precision. Our 360-degree approach to event management — from planning to promotion to execution and follow-up — gives our clients peace of mind, so they can network and promote their agenda while Reingold takes care of the rest.
Our clients want a planner who is as invested in an event’s success as they are. Reingold knows each experience we plan and execute is never “just an event”: It’s an investment in capturing a long-term commitment to a client’s mission. Whether it's a banquet for 100 distinguished guests or a webinar open to the general public, each event aligns with the client’s strategy to meet specific end goals. We measure the success of our events not only in attendance and event website traffic, but also in membership growth and sustained participation in an organization’s activities.
We’re our clients’ biggest fans, and we prove it by championing and mobilizing others to support their missions too. To build these integral alliances, Reingold works with clients to identify complementary organizations that influence and serve their target audiences. Then we create appeals for their support that show how joining our cause will advance our common goals.
We never create partners in name only. Once we establish relationships, we cultivate champions, working with our clients’ partners to identify prime opportunities for education and outreach and equipping them with the messages, written copy, promotional products, and multimedia tools they need to make an impact. To keep the relationship strong, Reingold provides continual updates so partners stay abreast of new developments and maintain their enthusiasm about the project.
Many of our clients provide valuable data, information, services, and support for a variety of audiences. But these resources are valuable only in the hands of those who can use them. To make that vital connection, we identify the people who will benefit the most from our clients’ work and interview members of these key stakeholder groups to reveal prevailing attitudes, communication challenges, and barriers to using our clients’ resources. Based on their feedback, we develop materials that showcase the significance of our clients’ offerings to each stakeholder group — and convey that information through the intermediaries and communications channels they trust.
From our work to help policymakers and parents understand assessment data to inform their decisions about education, to our campaign to raise awareness of crucial benefits among Veterans and their supporters all over the country, Reingold helps clients connect those they serve with tools and information they need to help others live well.
For an organization experiencing a shift in leadership, structure, or practices, change can be difficult. Reingold crafts change management communications that foster a dialogue among leadership, staff, members, and stakeholders to establish trust, achieve buy-in, and confront potential barriers head-on. We make sure all parties view change as something they are participating in, not something that is done to them.
Our strategies meet everyone affected at every stage of the process, highlighting a broad vision and explaining why the change is necessary, dispelling misconceptions about potential concerns, working through skepticism and mistrust, defining the benefits that the change will bring, and identifying internal change champions to generate excitement about the new vision. By regularly checking an organization’s pulse, we can continually identify roadblocks and devise solutions for optimum management rollout.