Digital advertising has changed the equation. Thanks to advanced analytics, it’s easy to diagnose where your ads are underperforming and where there are opportunities to optimize. But many organizations are not taking advantage of these insights to boost their advertising results.
One trade association in Washington, D.C., was spending nearly $550 to generate a new customer lead. Another was spending nearly $250 to sign up a new user.
Using four simple strategies, Reingold helped these organizations reduce their advertising costs by 90% and 75%, respectively, and maximize their reach without additional budget.
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