Privacy Policy

J.R. Reingold & Associates, Inc. (“We,” “Our,” or “Us”) respects the privacy and security of your personal information.  The following describes how we collect, use and disclose information and what rights you have to it.  This Privacy Policy describes our practices in connection with information that we collect from you through our software applications, products, services, websites and mobile applications (“Services”) and from sources other than our Services including, but not limited to, the telephone, e-mail and mail.  By providing information to us and/or using the Services, you acknowledge and agree to the terms and conditions of this Privacy Policy.  If you do not agree to these terms and conditions, please do not submit to us any information or use any of our services.

Information Collection

This Privacy Policy applies when we are a data controller and we gather various types of information from you.  We collect your personal information including, but not limited to, your name, postal addresses, telephone numbers, and email addresses, and Sensitive Information (as defined below) and anonymous information about you which is any information that does not reveal your specific identity or does not directly relate to an identifiable individual, including, but not limited to, browser and device information, application and/or Services usage data; information collected through cookies, pixel tags and other similar technologies; demographic information and other information provided by you that does not reveal your specific identity; internet protocol (IP) addresses; and information that has been aggregated in a manner that it no longer reveals your specific identity.

In general, you can access many features of our Services without telling us who you are or revealing any personal information about yourself.  You also may choose not to provide us with any personal information.  In such event, you can still access and use many features of our Services, however, you will not be able to access and use those portions of our Services that require your personal information.

Some of our Services may ask you to submit your personal information in order for you to benefit from the specified features.  We collect personal identifiable information from you only when you voluntarily submit it to us, such as when you:

  • Create a customer account with us;
  • Complete a service request or registration, survey, application or other form;
  • Sign-up to receive email newsletters or other correspondence;
  • Submit materials through our Services;
  • Participate in a promotion, or marketing activity;
  • Request materials from us; and/or
  • Request e-mail, mail or telephone support or services.

You will be informed on what information is required and what information is optional.

We may combine the information you submit with other information we have collected from you, whether on- or offline.  We may also combine your personal information with information that we receive about you from other sources, such as suppliers, vendors, publicly available sources and other third parties.

Use of Cookies and Other Technologies

As you use our Services, we may passively collect (that is, gather without you actively providing the information) non-personal identifiable information and/or use the following technologies which collect such information on our behalf.

Log files, Browser and/or Device Information.  We use various analytics technologies to collect from most browsers and operating systems certain information, such as your IP address, your media access control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, internet browser type and version, clickstream, data network path, and URL information.  We also may collect information about any mobile device used to access our Services, such as a unique device identifier and type of mobile device.  Your IP address is a number that is automatically assigned to your computer or device by your Internet Service Provider.  An IP address is identified and logged automatically in our server log files whenever a user accesses our Services, along with the time and date of the visit and/or use and the page(s) and/or features that you visited and/or used.  Collecting IP addresses is standard practice on the Internet and is done automatically by many websites and/or services.

Location DataWe may use and store information about your location if you give us permission to do so (“Location Data”).  We may use this data to provide features of our Services and to improve and customize our Services.  You can enable or disable Location Data services when you use our Services at any time through the settings on your device or through Internet settings.

Application and/or Services Usage Data.  When you access our Services, we and our service providers may track and collect application and/or Services usage data, such as date and time that your devices accesses our servers and what information and files have been downloaded and/or uploaded to our Services on your device number.

The Services Use Cookies (including Flash Cookies).  A cookie is a small, removable data file that is stored by your web browser or application on your computer and/or device.  Cookies allow us to collect various information including, but not limited to, browser type, time spent on our Services, features and pages visited, and language preferences.  We and our service providers use this information for security purposes, to facilitate navigation, display information more effectively, serve you with more tailored information, facilitate your ongoing access to and use of our Services and to personalize your experience while using our Services.  We also use cookies to recognize your computer and/or device, which makes your use of our Services easier, such as to help you log into our Services.

You can choose to have your computer and/or device warn you each time a cookie is being sent to your computer and/or device or you can choose to turn off all cookies.  You do this through your device settings.  If you turn cookies off, you will not have access to some features that make your use of our Services more efficient and enjoyable, and in some cases, some of our Services will not function or will function with limited capability. To learn more about cookies, please visit

Pixel Tags, Web Beacons, Clear GIFs and other Similar Technologies.  We and our service providers use pixel tags, web beacons, clear GIFs and other similar technologies in connection with some of our Services (including email messages) to, among other things, analyze our users’ behavior and information about them, track the actions of the users of our Services and/or recipients of our emails, measure the success of our marketing campaigns and compile statistics about our Services usage and response rates.

Analytics.  We use Google Analytics and other similar technologies, which uses cookies and similar technologies to collect and analyze information (including, but not limited to, clickstream and network path), about the use of our Services and report on activities and trends.  These services may also collect information regarding the use of other services, websites, applications, and online services. You can learn about Google’s practices by going to and and opt out of them by downloading the Google Analytics opt-out browser add-on, available at

In addition, we are constantly innovating to improve our Services, which means we may create new ways to collect information from the Services.  Our Services are a dynamic, innovative environment, which means we are always seeking to improve the Services we offer you.  We often introduce new features, some of which may result in the collection of new information,  If we start collecting substantially new types of personal information and materially change how we handle your data, we will modify this Privacy Policy and make efforts to notify you.

Using Information

We may use your personal information that we collect from you to:

  • Provide our Services to you;
  • Customize and/or personalize your communications, surfing, viewing, and/or experience with our Services;
  • Better respond to your inquiries and fulfill your requests, such as to send documents or email alerts;
  • Communicate with you about your account information, or customer service needs and other important information regarding our relationship with you or regarding our Services, changes to our Terms and Conditions of Use, Privacy Policy, and other policies and/or administrative information;
  • Communicate with you about our products, services and events, and for other promotional purposes;
  • Improve our business, protect our operations, and/or allow us to pursue available remedies or limit damages that we may sustain;
  • Calculate usage levels, help diagnose server problems, and administer our Services;
  • Provide technical support to you and for other business purposes, such as data analysis, audits, developing new products, enhancing our Services, improving our products and/or Services, identifying Service trends, and determining the effectiveness of any promotional campaigns; and
  • Perform any other lawful acts except for those acts expressly prohibited by the terms and conditions set forth herein. 

We may use anonymous information that we collect from you for any legal purpose whatsoever, except where we are required to do otherwise under applicable law (for example, if we are required to treat such information as your personal information).  If we combine your information that is not in a personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as your personal information as long as it is combined.

Sharing and Disclosing Personal Identifiable Information

We disclose your personal information collected from you though our Services to third parties in the following manner and for the following reasons:

  • If you have consented to such disclosures;
  • If there are special circumstances, including, but not limited to, any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with a bankruptcy, liquidation or similar proceeding) and the related due diligence required to be performed prior to such events;
  • If the third party is our service provider who provides services to us in connection with our Services including, but not limited to, website and/or mobile application hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer services, email and direct mail delivery services, credit card processing, auditing services and other services; and/or
  • If the party is our affiliate, in which case we are the party responsible (or data controller) for the management of the jointly-used personal information.

We also may disclose personal information about you upon request by the government (including, but not limited to, the investigatory and enforcement powers of the Federal Trade Commission, and other statutory bodies); as permitted by applicable law (including laws outside your country of residence); in response to a court order or other legal process; when required by law or when we believe in good faith that we are required by law; to respond to requests from public and government authorities; to enforce our Privacy Policy, Terms and Conditions of Use or other agreements and policies applicable to our Services; to protect our operations, rights, privacy, safety and/or property; upon your written request; or to contact, identify or bring legal action against someone who may be causing injury to or interference with our or others’ rights or property including, but not limited to, claims for infringement of intellectual property, invasions of privacy or situations involving threats or alleged threats to the physical safety of a person or the person’s property.  We may also share information with companies assisting in fraud protection or investigation.

We also may provide aggregated, non-personally identifiable information to third parties for any legal purposes whatsoever.

Protecting Your Information

We use commercially reasonable efforts to safeguard and secure your personal information while stored on our computer systems and/or transmitted to or from our computer systems.  Regardless of these efforts by us, no data transmission over the internet or data storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction, stored data and/or transmissions to and with us are no longer secure (for example, if you feel that the security of any account that you have with us has been comprised), please immediately notify us in writing of the problem by contacting us using the contact instructions at the end of this Privacy Policy. 

Some features of our Services require you to set up a user ID and password.  We recommend that you do not divulge your password to anyone.  We will never ask you for your password in an unsolicited telephone call or email.  If you suspect you have received a fraudulent communication from us or any of our affiliates, please contact us immediately using the contact instructions at the end of this Privacy Policy.

Do not provide your personal or financial information in response to an email request or after clicking on a link from an email.  We do not ask for this type of information through an email or any communication.

To help protect your computer and personal information, make sure you have current anti-virus and firewall software installed on your computer and update such software on a regular basis.  Also, please review your credit card statements carefully and verify that all transactions are authorized and report any discrepancies immediately to your credit card company.

Children’s Online Privacy

We do not knowingly collect personal information from children under the age of 13.  The Services are not intended to solicit information of any kind from children under the age of 13, and we have made commercially reasonable efforts to design the Services to prevent our knowing acceptance of any such information.

It is possible that by fraud, deception or error, we may receive information pertaining to children under the age of 13.  If we are notified of this, in writing, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers.  If you want to notify us of our receipt of personal information belonging to a child under the age of 13, please contact us using the contact instructions at the end of this Privacy Policy. 

Cross-Border Transfer

The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States.  Your personal information may be stored and processed in any country where we or our service providers have facilities, and by using the Services or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including the United States, which may provide for different data protection rules than in your country.  Additionally, when using or disclosing personal information transferred from the European Union, we use standard contractual clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards or obtain your consent.  In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.

Sensitive Information

Unless we specifically request or invite it, we ask that you not send us, and you not disclose, any “Sensitive Information” (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, and/or criminal background) on or through our Services or otherwise to us.  In those cases where we may request or invite you to provide Sensitive Information, we will do so with your express consent.  Any uses or disclosures of your Sensitive Information will be made subject to your express authorization, or as permitted or required by applicable law.

Email Marketing Practices

We adhere to the industry standards in our email marketing practices.  We want to communicate with you only if you want to hear from us. You may unsubscribe from receiving emails from us at any time by using the link included at the bottom of each email communication. You may also unsubscribe by contacting us using the contact instructions at the end of this Privacy Policy.

Other Websites

While accessing our Services, you may be directed to other websites and services that are beyond our control including, but not limited to, a payment processor.  These other websites and services may also use and collect data, solicit personal information and deploy tracking technology including, but not limited to, cookies and pixel tags.  Even though we may have a contract with these entities, we have no control over them or how they collect, distribute or otherwise use your personal information or how they safeguard and secure your personal information.  We are not responsible or liable for the conduct, policies or actions of the owners of such websites and/or services including, but not limited to, the content displayed on these websites and/or services.  These websites and/or services are linked to our Services only for your convenience and you access them at your own risk.

Requesting, Unsubscribing, Removing or Modifying Your Information

If you would prefer that we not share your personal information on a going-forward basis with our affiliates and/or third-party partners for marketing purposes, you may opt out of this sharing by contacting us by using the contact instructions at the end of this Privacy Policy.

In your response to us, please state that we should no longer share your personal information with our affiliates and/or third-party partners for marketing purposes and include your name and e-mail address. If consent is withdrawn it may have consequences as discussed above including that you may no longer be able to use certain services.

Please take care to ensure that the details provided to us are kept up to date.

To modify or delete any or all of the personal information you have provided to us, please contact us using the contact instructions at the end of this Privacy Policy. We retain your personal information for the period necessary to fulfill the purposes set forth herein, unless a longer retention period is required or allowed by law, our document retention policies or to otherwise fulfill a legal obligation, or if it is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigation).  Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests.  The same may be true with respect to modifications to your personal information requested or made by you.

We will seek to comply with your request(s) as soon as reasonably practicable.  Please note that if you opt-out as described herein, we will not be able to remove your personal information from the databases of our affiliates and third parties with which we have already shared your personal information (i.e., as of the date that we implement your opt-out request).

We reserve the right to send you certain communications related to our Services that are considered part of your account, such as technical, transactional and/or administrative alerts and/or messages, without offering you the opportunity to opt out of receiving them.

California & Other States (including Virginia, Connecticut & Colorado) Privacy Rights

If you are a resident of a state that has a right to be forgotten law (including, but not limited to, the States of California, Virginia, Connecticut and Colorado), you may exercise the rights described below.  By choosing to exercise your rights as described below, you are declaring that you are a resident as defined in such state (including, but not limited to, the California Consumer Privacy Act of 2018, Civil Code Section 1798.140, the Virginia Consumer Data Protection Act, Civil Code Section 59.1-575, the Connecticut Data Privacy Act, Public Act No. 22-15, and the Colorado Privacy Act, 4 CCR 904-3 (collectively “CPA”)).

  1. Right to Know. You have the right to ask us for a copy of your personal information collected and for information about how we collect, use, disclose, and sell it, including, but not limited to, requesting information in a portable and, to the extent technically feasible, in a readily useable format. Please refer to the above sections of our privacy policy for specific information on how we collect, use, disclose, and sell personal information.
  2. Right to Deletion. You have the right to request that we delete any of your personal information in our possession. If we delete your personal information, you will permanently lose access to your personal information and/or your customer account with us.  We may deny your deletion request when permitted by applicable law or for business purposes including, without limitation, when personal information is needed to comply with our legal obligations, meet regulatory requirements, support our business operations, resolve disputes, maintain security, prevent fraud and abuse, enforce our Terms and Conditions of Use, fulfill your request to “unsubscribe” from further messages from us, or confirm that we have deleted your personal information.  We retain anonymized information after your account has been closed.  We cannot disclose or delete specific pieces of personal information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of personal information, your account with us or the security of our systems.
  3. Right to Update/Modify/Correct. You have the right to ask that we update, modify or correct certain of your personal information. If you have a customer account, you may update or modify your personal information by accessing and making the changes in your account settings.  If you do not have a customer account, then you may request that your personal information be updated by contacting us using the contact instructions at the end of this Privacy Policy.
  4. Right to Opt-Out of the Sale of Your Personal Information. You have the right to ask that we not sell your personal information. We do not sell, in the traditional sense of the word, or rent personal information to third parties for money. We do, however, share your personal information as we have described in this Privacy Policy to make the Services available to you.
  5. Right to Non-Discrimination. We will not discriminate against customers or users who exercise their rights under the CPA.
  6. Exercising your Rights. If you wish to exercise one of these rights, please contact us using the contact instructions at the end of this Privacy Policy. Please include your name and email address with your request. Before we can process any such request, we will need to verify your identity through the email address or telephone number associated with your use of our Services or your account with us, and confirm your request prior to fulfilling any such request and reserve the right to deny a request where we are unable to satisfactorily complete this process.  If you authorize someone to make a request on your behalf, we may also deny your request if we are unable to verify that the individual making the request is authorized to act on your behalf.
  7. Non-residents. If you are not a resident of a state with a CPA, you may still have similar rights to the above. If you would like to exercise one of these rights, please contact us using the contact instructions at the end of this Privacy Policy.  We will comply with any request to the extent required under applicable law.

EEA GDPR Privacy Rights

If you are a resident of the European Economic Area, you may exercise the rights described below.

Right to be Forgotten The right to require us to delete your personal information—in certain situations.
Right to Rectification The right to require us to correct any mistakes in your personal information.
Right to Access The right to be provided with a copy of your personal information.


Right to Restriction of Processing The right to require us to restrict processing of your personal information—in certain circumstances, e.g. if you contest the accuracy of the data.
Right to Data Portability The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations.
Right to Object The right to object:

¾   at any time to your personal information being processed for direct marketing (including profiling);

¾   in certain other situations to our continued processing of your personal information, e.g. processing carried out for the purpose of our legitimate interests.

Right Not to be Subject to Automated Individual Decision-Making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

Terms and Conditions of Use

We have Terms and Conditions of Use that set forth the terms and conditions under which we provide our Services to you.  Please review the Terms and Conditions of Use governing your use of, and access to, our Services.  It is your responsibility to read, understand and comply with the terms and conditions set forth therein.


We may change or modify our Privacy Policy from time to time simply by posting a revised Privacy Policy within our Services.  Please take a look at the “LAST UPDATED” legend on the bottom of this page to see when this Privacy Policy was last revised.  Any such change shall be effective immediately upon posting of the revised Privacy Policy within our Services.  We reserve the right to make the revised or changed Privacy Policy effective for information we already have about you, as well as any information we receive in the future.  We encourage you to refer to this Privacy Policy on an ongoing basis so that you understand our current privacy practices.

Contact Us with Questions, Complaints and Feedback

We welcome your questions, comments, and concerns about this Privacy Policy and our privacy practices.  Please give us feedback by contacting us at (202) 333-0400 or by writing to the following address:

J.R. Reingold & Associates, Inc.

1321 Duke Street

Alexandria, VA 22314


Last Updated: November 1, 2023