How did a small, single-product pharmaceutical company, facing fierce competition from two industry giants, increase prescriptions by more than 50% in just six months? It used Reingold’s innovative paid media strategy to maximize return on ad spend. Reingold’s high-touch approach showcased how a customized and well-executed plan can deliver substantial results within a constrained budget.
A small pharmaceutical company with a medication for a rare disease was up against two revenue-rich competitors with vastly more marketing dollars and sales team capacity. This resource gap made it challenging to gain market share and reach patients who would benefit from their treatment. The company needed a strategy to increase prescriptions without busting its budget.
Enter Reingold. We don’t create set-it-and-forget-it marketing campaigns that are static and unyielding in their approach. Instead, we designed a customized and adjustable media strategy for our client that was built on measuring response, delivering impact, and maximizing the efficiency of its marketing budget.
This strategy consistently yielded a positive return on ad spend throughout the year. The impact on high-value actions compounded month over month. This approach catapulted KPIs to all-time highs by year-end, proving the efficacy of the programmatic pulse strategy.
Within a 6-month period, our strategy produced:
