The NFL Football Operations department shoulders a significant responsibility – engaging with the exclusive audience of current players and NFL Legends, along with their families. The mission was to create a personalized experience that provides information about benefits, resources, programs, and opportunities that they earned as a part of the exclusive NFL brotherhood. We were challenged with consolidating information from nearly a dozen sources and partners into one easy-to-use platform.
The NFL Operations team partnered with Reingold to revolutionize player engagement. The goal was to consolidate the fragmented platforms into one centralized hub for communication and support throughout a player’s NFL career and through his transition to life after the game, both on and off the field.
Together we created the NFL Players Community, a high-end, secure, and user-friendly website and app, designed to cater to each player’s unique journey. It incorporates a data-driven user experience, responsive design, and app functionality, all tailored to a user’s status as a rookie, active player, free agent, or Legend.
Since its launch in December:
