What We Do
Interactive
From NFL Operations to Explore VA, from a nationwide allergists’ association to a local community’s website, Reingold stays on the cutting edge of development and design to produce the best results for our clients and help them succeed in their missions. Our awards and our presentations at prestigious conferences like South by Southwest affirm our creativity, effectiveness, and thought leadership. But we take the greatest pride in results — creating and redesigning websites that provide a real and measurable impact.
User Experience Design
Creativity and innovation have the greatest impact when the website is designed with the users’ needs and preferences in mind. If the targeted audiences can’t easily find what they want, they’ll try another site instead. If the call to action is not apparent and accessible, it will be a missed opportunity. That’s why user experience design is so important to what we do. To design effectively, we use:
- Competitive analysis
- User testing
- Stakeholder interviews
- Personas, developed from our research, to personalize and define the characteristics and needs of the users we want to reach
- Quantitative and qualitative data to answer who, what, how, and why
Digital Design
We’re Web artists, collaborating with our graphic design team and using our creativity and knowledge of the newest techniques to develop engaging, innovative, and attractive sites like operations.nfl.com and maketheconnection.net. We apply the knowledge gained from our user experience design team, early immersion in project strategy, and A/B testing to make sure our brushstrokes are applied to enhance the brand and the site’s appeal for the intended audience. The websites we create are:
- Mobile-friendly, based on a mobile-first design
- Responsive horizontally and vertically so they work on any device
- Section 508-compliant
- Rich in SEO content
- Able to creatively employ parallax effects, as we did for Suicide Prevention Month in 2014 and for art-directed long-form stories on NFL rules and officiating
Development and Hosting
We’re well-versed in Section 508 compliance, creating websites that meet the federal standards for providing accessibility to people with disabilities. We also excel in custom site development, and harness popular content management systems (CMS). We’ve become recognized as experts in the field: In 2015, for example, we spoke at uWestFest, North America’s annual Umbraco conference, about our use of the CMS for operations.nfl.com; in 2014 we spoke at SXSW about our success in assuring 508-compliance when developing the video-rich maketheconnection.net for the Department of Veterans Affairs and adapting it for mobile use.
The content management systems we have used include:
- Drupal
- WordPress
- Umbraco
- DNN (formerly DotNetNuke)
- TeamSite
The development platforms we have worked with include:
- LAMP stack
- ASP.NET
