AI-Driven Marketing Optimization

Education Affiliates (EA) is a leading network of career-focused colleges, including Fortis College, Denver College of Nursing, Saint Paul School of Nursing, and All-State Career. Since 2021, EA has partnered with Reingold to evolve its marketing engine — starting with a focused Adobe audit and growing into a multi-year program spanning A/B testing, platform modernization, AI-generated creative, and AI search visibility.

With prospective students researching programs across more channels than ever — and increasingly turning to AI assistants like ChatGPT to shortlist schools — EA needed a partner who could help its institutions stay visible, competitive, and conversion-ready in a rapidly shifting digital landscape.

To help EA lower acquisition costs, increase qualified leads, and own its narrative in the AI era, Reingold built a strategy anchored in three priorities:

Reingold runs an always-on testing program across EA’s portfolio of campus websites, refining design and content for both human and AI audiences. The program has sustained an 80%+ win rate for three consecutive years.

Reingold led EA’s migration to Adobe Experience Manager (AEM) Cloud, reducing technical debt, strengthening security, and accelerating campaign velocity. Adobe Workfront implementation is next, streamlining workflows across the portfolio.

In a head-to-head LinkedIn pilot for Denver College of Nursing, Reingold used GenStudio to produce on-brand creative at speed — driving dramatically lower acquisition costs than the control campaign.

Reingold conducted a direct audit of ChatGPT to evaluate how the AI assistant cited Fortis College when prospective students asked about its nursing programs. The audit revealed that third-party sites were outranking Fortis.edu in AI responses, with critical outcomes data trapped in PDFs that AI models couldn’t reliably parse. The findings produced a clear roadmap to “liberate” that data onto accessible HTML pages, reclaiming EA’s authority in AI-driven discovery.

The partnership has delivered impact across every brand in the EA portfolio:

• Reingold is helping EA take control of how its brands appear in AI-driven search. Starting with a deep audit of how ChatGPT references Fortis programs, we’ve built a roadmap to surface EA’s strongest proof points in formats AI tools can easily find, parse, and cite. This answer engine optimization (AEO) will grow EA’s authority and visibility as AI continues to reshape how prospective students discover colleges.
• The migration to AEM Cloud has retired legacy systems, strengthened security, and lowered the total cost of ownership — while freeing EA’s internal teams from constant maintenance work so they can focus on growth. With Adobe Workfront coming next, EA’s marketing operation will be faster, leaner, and better positioned to scale across every campus brand.

Ready to Modernize Your Marketing for the AI Era?

Reingold helps organizations modernize their marketing tools, maximize their Adobe investments, and embrace AI with confidence. Let’s talk about what’s next for your team.

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