The melting pot of Washington, D.C., is home to the art, food, and entertainment of many cultures from around the world — so it was the perfect place for The Art of Living Foundation to bring the World Culture Festival, an event celebrating diversity, culture, and world peace. From September 29 to October 1, 2023, the World Culture Festival came to North America for the first time in its history, with the National Mall as its stage.
It’s no small feat to host an event that features over 17,000 performers from more than 100 countries with world leaders and dignitaries in attendance. The Art of Living Foundation and Reingold worked together to ensure this high-profile event’s success by attracting the widest audience possible from across the D.C. metropolitan area. Our eye-catching branding and creative advertising captured the spirit of the festival while informing audiences about the scheduled events and attractions.
Reingold’s colorful, modern brand look and identity for the World Culture Festival carried across all campaign materials, including digital display and video ads, social media advertising, and traditional and digital out-of-home placements. We created ads that spoke to audiences based on their interests related to the festival, such as music, dance, food, yoga, and meditation. The campaign leveraged geofencing layered with audience attributes targeting to reach residents throughout the D.C. metropolitan area.
Reingold also designed traditional and digital out-of-home ads for key, high-traffic areas — including metro stations, Nationals Park, Ronald Reagan Washington National and Dulles International airports, and neighborhoods such as Gallery Place, Navy Yard, and the Wharf. These high-impact placements bridged the online and offline user experience and generated excitement for the World Culture Festival.
Nearly 1 million people attended the 2023 World Culture Festival.
Reingold’s out-of-home ads delivered over 2.5 million impressions across the D.C. metropolitan area. Nearly 1 million people attended the 2023 World Culture Festival — far surpassing our original attendance goals.
