Case Studies

Branding a Conference

to Cultivate Loyalty

American Association for the Study of Liver Diseases

The Liver Meeting attracts 10,000 clinicians and researchers each year, but attendees weren't connecting the event with AASLD, the professional society that sponsors it. Through innovative event branding, Reingold helped AASLD assert its ownership, promote its value, and foster long-term loyalty. 

Challenge

The Liver Meeting attracts 10,000 clinicians and researchers each year, but attendees weren't connecting the event with AASLD, the professional society that sponsors it. Through innovative event branding, Reingold helped AASLD assert its ownership, promote its value, and foster long-term loyalty. 

Solution

Reingold works with the association's leaders to align its offerings with annual Liver Meeting themes that spark attendees' interest. Each year, we design an interactive conference space featuring the new logo we designed, using multimedia and digital technology to showcase peer testimonials about the value of AASLD and the benefits of membership.

Results

Thanks to The Liver Meeting's new branding, AASLD is now the recognized host of the event and uses it as an opportunity showcase the association's broader offerings. Meeting attendance has increased, and participants report enjoying a fresh experience each year. In addition, AASLD has lowered its costs as Reingold's familiarity with the organization's value has produced efficiencies in delivering outstanding work. 

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