Case Studies
Sharpening Advocacy Messaging to Reframe the Debate
American Society of Anesthesiologists
When a growing number of state governments began allowing nurses to administer anesthesia without a physician’s supervision, ASA knew the issue required more than a piecemeal approach. With Reingold's help, ASA reframed the debate and brought the adoption of relaxed safety standards to a halt.
Challenge
To many policymakers, health care providers, and patients, allowing the administration of anesthesia without a physician's oversight seemed like a good idea. Reingold's survey showed why: More than half of 2,500 respondents didn't know that anesthesiologists are physicians. ASA needed to raise awareness of the physician's vital role in anesthesia care to stem the rollback of safety standards.
Solution
Based on a study we commissioned on stakeholder perceptions of anesthesia care, Reingold developed and tested audience response to various messaging points. The result: the When Seconds Count digital marketing and public education campaign. Through real-life accounts, we showcased, elevated, and ultimately protected the lifesaving role of physician anesthesiologists in patient care.
Since the campaign launch in 2013
adverse laws and regulations
comments in the Federal Register opposing a significantly adverse policy
increase in annual website visits
Case Studies
See more of our work.
Contact Us
Tell us what we can do for you.
Join Our Team
Passionate about impact? We want to hear from you.
Our Blog
Passionate about impact? We want to hear from you.